Employers & Coalitions Service Summary

Research Overview

The Employer & Coalition Service is an ongoing research project that focuses on key influencers within the employer health care market and the impact they have on the use of pharmaceutical products. The service uses a combination of mail surveys and in-depth interviews to gain insights into the relative strengths and weaknesses of pharmaceutical companies targeting the employer market and to identify potential opportunities and implications for future marketing initiatives.

Who Should Subscribe?

Pharmaceutical and biotech companies that:

• Recognize the increasing influence employers have on prescription drug utilization and are determined to develop resources that are influential and well-received in the employer customer segment
• Demonstrate commitment to developing and implementing successful customer-oriented marketing strategies in the dynamic employer health care market
• Seek knowledge of evolving benefit designs and their implications for customer and brand team marketing strategies and tactics
• Strive to more effectively include all stakeholders to facilitate the implementation of strategic plans

Why Subscribe?

Pharmaceutical companies need a proactive, targeted approach to the employer market, in order to:

• Anticipate strategic opportunities and threats emerging from the employer arena
• Effectively establish compelling value propositions for their products that will successfully influence leaders in the employer market
• Promote employers’ interest in health, wellness and disease management initiatives while increasing disease awareness and treatment levels
• Expand market opportunities for prescription products