Managed Markets & National Accounts
Handbook Overview

The Managed Markets & National Accounts Service features a twelve month program where HIRC professionals present market, product, and contracting trends and company specific implications on a quarterly basis. The service features a 900-page reference book sent quarterly to research sponsors in printed and CD formats. Key benchmarking information is updated on an annual basis. The service includes three to four on-site sponsor meetings per year, as well as telephone/memo inquiries from Health Industries Research Center researchers.

A wealth of information is provided in more than sixteen separate areas, including: verbatim from focus groups in eleven markets (from Medicaid states to Long-term Care to Managed Care to Medicare PDP), key source lists, rosters of current conventions, and proprietary summary head counts of 30 pharmaceutical companies' National Accounts and Managed Care Divisions.

Who Should Subscribe?

This service is used by leading pharmaceutical manufacturers in several areas:

• Managed Market Executives
• Brand Teams
• Strategic Planning Groups

Why Subscribe?

Pharmaceutical companies can monitor current market trends in the following areas:

• Account and Customer Specific Resource Allocations (Chapters V and VI)
• Annual Market Situation Studies (Chapters III, V and VI)
• Basic Market Research (full book and appendices)
• Development and Assessment of Market Specific Tactics (Chapter VI)
• Headcount Issues and Allocations (Chapter VII)
• Incentive Compensation of Selected Clients' Managed Care and National Account Units and Regional Managers (Chapters VI and VII)
• Organizational Benchmarking and Reorganizing (Chapter VII)
• Senior Management Strategy Workshops (Chapters II and IV)
• Training of Staff (New and Seasoned) on the Managed Markets and National Accounts Arena (full book)