Best Programs & Best People
About Best Programs & Best People
The Best Programs & Best People Service provides insights into how healthcare stakeholders evaluate pharmaceutical account teams, medical science and outcomes liaisons (MSL/HEORs), and manufacturer-sponsored support programs. Through direct feedback from payer decision-makers, the service helps pharmaceutical organizations better understand the skills, attributes, and engagement approaches that stakeholders value most.
Latest Research Insights
For more information, or to subscribe, contact:
408-884-8560
Research Archive
2026 Research
Managed Markets Marketing Programs and Account Support Offerings
July 2026. Provides an in-depth review of program/resource offering availability and importance to managed care executives' across thirteen therapeutic areas and reviews manufacturer-sponsored program/resource offerings across eleven program types.
Best-in-Class Medical/Clinical Science & Outcomes Liaison Customer Insights
June 2026. Provides managed care customers’ nominations of the best MSL/HEOR and the factors driving nominations.
Medical/Clinical Science & Outcomes Liaison Performance
May 2026. Benchmarks 40+ leading pharmaceutical medical/clinical science & outcomes liaison (MSL/HEOR) teams based on managed care customer evaluations of MSL/HEOR skills and overall quality.
Best in Class Account Manager Customer Insights
April 2026: Provides managed care customers’ nominations of the best-in-class account managers and the factors driving nominations.
Account Manager Performance
March 2026: Benchmarks 30+ leading pharmaceutical account management teams based on managed care customer evaluations of account manager skills and overall quality. Assesses manufacturer performance across ten critical core and consultative account manager skills.
Relationship Status and Customer-facing Access
February 2026. Provides an in-depth review of managed care executives’ evaluations of relationship status and level of access of customer-facing personnel to managed markets key decision makers.
Managed Markets Marketing Programs and Account Support Offerings
Best-in-Class Medical/Clinical Science & Outcomes Liaison Insights
Medical/Clinical Science & Outcomes Liaison Performance
Best-In-Class Account Manager Customer Insights
Account Manager Performance: Presence, Quality & Skills
Managed Markets Customers: Relationship Status and Customer Facing Access
Go Deeper:
Best Programs & Best People
Strong relationships between pharmaceutical manufacturers and healthcare stakeholders depend upon understanding evolving customer needs, expectations, and priorities. HIRC’s Best Programs & Best People Service provides insights into the characteristics of effective manufacturer engagement, including account management, medical science and outcomes liaison (MSL/HEOR) interactions, and customer support programs.
The service identifies the skills, attributes, and resources that stakeholders view as most valuable in supporting productive partnerships and meaningful engagement.
For more information or to subscribe, contact Lisa Nanfra via email.
HIRC employs a triangulated research methodology that combines primary survey research, in-depth stakeholder interviews, and secondary market analysis to provide a comprehensive understanding of healthcare stakeholder perspectives, market dynamics, and emerging industry trends.
Research includes commercial pharmacy directors, medical directors, and PBM executives. The service benchmarks:
- Account Manager Performance
- Medical/Clinical Science & Outcomes Liaison Performance
- Critical Skills and Attributes
- Customer Support Programs
HIRC’s data enable subscribers to develop valuable programs, track account management and MSL performance, and understand decision-makers’ expectations of account personnel as the health care market evolves.
Through detailed analyses, key implications, and strategic recommendations from experienced HIRC researchers, subscribers to the Best Programs & Best People Service are able to benchmark performance relative to other pharmaceutical firms serving managed care accounts and develop training programs to maximize sales team and program effectiveness.