Health Industries Research Companies (HIRC) is a leading market research firm serving the pharmaceutical industry since 1990.

Market research and account executives will find HIRC reports invaluable for providing summaries of the current trends that shape their business. Through  extensive surveys and one-on-one interviews with health care executives, HIRC provides strategic insights that pharmaceutical companies need to develop successful marketing plans.

HIRC research includes the following syndicated services:

Best Programs & Best People Service

Highlights pharmaceutical company value-added programs offered to key health care customer markets, and benchmarks account manager performance. Features profiles of pharmaceutical company programs and in-depth analyses, ratings and case studies of leading programs used in managed care.
Contact Ms. Dee Dee Frye, Director of Best Programs, at 831-426-5283.

Employer & Coalition Service

Provides health and drug benefits trends and strategies; pharmaceutical company ratings, profiles, and collaborations; employer panelists’ needs analysis and programs interest; disease-focused profiles and case studies; and strategic marketing implications for pharmaceutical companies.
Contact Ms. Lauren Bolen, Director of Employer Research, at 215-542-1745.

Health & Disease Management Service

Profiles pharmaceutical company health and disease management initiatives with key managed care customers, and includes profiles by manufacturer, disease state, and customer marketing channel. Also features Medicare DM program trends and assessments of manufacturers’ ability to enhance medication compliance.
Contact Ms. Karen Ernst, Director of DM Research, at 610-888-9417.

Specialty Pharmaceuticals Service

Presents managed care trends in specialty pharmaceutical benefit plan design, fixed and percent copay pricing and enrollment, formularies, out-of-pocket limits, specialty pharmacy and other utilization management tactics.  Provides in-depth review of eight high profile therapeutic categories.
Contact Ms. Karen Lucas, Director of Drug Benefit Research, at 845-638-4446.

Health Industries Research Center

National Accounts Handbook Service

Monitors market, product, and contracting trend information in more than eleven customer channels. Tracks head count across 30 pharmaceutical companies, evaluates customers’ ability to move market share and implement programs in 150+ National Accounts.
Contact Mr. Tom Mader, Vice President of Market Research, at 831-426-5260.